The brief

After Season 1 in Nairobi, the Saifee Burhani Football Cup moved to Dar es Salaam for Season 2, with teams from India, East Africa and the US. Every team needed its own identity, while the whole tournament still had to look like one event.

What we made

A unique sublimated kit per team: jersey and shorts in the team's own colourway, with the team or city name on the chest, player names and numbers on the back and sponsor logos where needed. Houston, Al-Jamea, Pune and Dar-es-Salaam Aqeeq are a few of the kits shown here.
Core team and organiser kits with collared jerseys, so staff stood out from the players on and off the pitch.
A shared tournament trim on the collar and cuffs that ties every kit back to SBFC.

How we delivered it

Each team signed off a digital mockup before production. Rosters with names, numbers and sizes were checked against each team sheet, then every kit was sublimated, stitched and packed per team in our Mumbai studio and shipped to Tanzania ahead of the tournament.