CRED — employee onboarding kit & merchandise concept

The idea

CRED's brand is minimal and monochrome, so the kit had to be too. We designed a black-and-white collection where every item shares the same restrained logo placement — nothing loud, everything intentional.

The collection

• Polos in three variations: solid colours, tipped collars and polyester performance polos.
• Round-neck tees with contrast ringer trims.
• Caps, a premium diary, a matte bottle and mugs.
• A boxed employee onboarding kit combining the polo, bottle, diary, a book, a MagSafe wallet, laptop stand and utility pouch.
• Optional add-ons: travel mug, laptop sleeve, phone stand, pens and a terrarium, plus gourmet add-ons.

This is a design proposal — shown here to illustrate how we build a merchandise collection around a brand.